Outcomes, not aesthetics.
A selection of gamification engagements across SaaS, DTC, fintech, and iGaming. Numbers verified with client analytics.
Gamification lifted SaaS retention 42%
Mid-market analytics platform with 9% monthly churn and an onboarding completion rate under 40%.
Gamified lead funnels: +65% conversion
Paid traffic landed on static product pages with a 1.4% conversion rate and weak email capture.
Mission systems that lifted player LTV by 28%
Mature operator facing flat LTV and rising acquisition costs in a saturated EU market.
Loyalty economy: repeat purchase +37%
Discount-driven loyalty program eroding margins without lifting frequency.
Streak onboarding lifted activation 51%
New users completed signup but failed to fund accounts within 14 days.
Course completion lifted from 12% to 47%
A subscription learning platform serving 180k learners saw industry-typical 12% completion and 6.8% monthly churn.
Behavioral loops doubled daily active users
A consumer fitness app had strong installs but DAU/MAU stuck at 11%, with 70% of users disengaging after week two.
Savings quests grew deposits 34% YoY
A retail bank's mobile app drove transactions but failed at long-term savings behavior; only 18% of customers used savings tools.
Recognition system cut voluntary attrition 31%
A 6,400-employee manufacturer faced 22% voluntary attrition and a disengaged frontline workforce after two acquisitions.
Status game lifted ancillary revenue 22%
A mid-haul carrier's loyalty program was an undifferentiated points bank; tier members were inactive between flights.
Omnichannel club lifted repeat visits 38%
A 140-store specialty retailer struggled to connect online and in-store behavior; repeat visit rate had declined four quarters in a row.
Reputation system 5x'd active contributors
A Web3 protocol with 90k token holders had only ~600 weekly contributors and a community dominated by speculators.
Mission-led VIP track raised LTV 39%
An operator's VIP program ran on opaque host discretion, leading to inconsistent treatment and a 14% quarterly VIP churn.
Adoption quests drove 28% expansion revenue lift
A project management SaaS had strong logo retention but flat seat expansion; only 23% of accounts adopted more than three modules.
Spin-to-win funnel grew CVR 73%
A homeware DTC brand burned paid budget on a 1.9% landing-page CVR with weak email capture and high bounce.
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