All case studies
Consumer FintechVault Fintech
Streak onboarding lifted activation 51%
+51%
Activation
+44%
Funded accounts
+29%
D30 retention
The problem
New users completed signup but failed to fund accounts within 14 days.
The gamification solution
Introduced a 7-day funding streak with unlockable financial-health badges and a weekly cohort leaderboard.
Mechanics deployed
- Streaks
- Badges
- Cohort leaderboards