All case studies
Fashion eCommerceAtelier Mara
Loyalty economy: repeat purchase +37%
+37%
Repeat purchase
+19%
Avg. order value
+11pts
Margin recovery
The problem
Discount-driven loyalty program eroding margins without lifting frequency.
The gamification solution
Re-architected program around earned status, surprise drops, and members-only access — stripping the discount habit.
Mechanics deployed
- Points engine
- Status tiers
- Members-only drops