All case studies
DTC eCommerceHelios Skincare
Gamified lead funnels: +65% conversion
+65%
Conversion
+312%
Email capture
-41%
CPA
The problem
Paid traffic landed on static product pages with a 1.4% conversion rate and weak email capture.
The gamification solution
Replaced landing pages with a 4-question skin diagnostic quiz that returned a personalized routine + tiered discount.
Mechanics deployed
- Quizzes
- Tiered rewards
- Conditional reveals