All case studies
B2B SaaSNorthwind Analytics
Gamification lifted SaaS retention 42%
+42%
Retention
+71%
Onboarding completion
+58%
Weekly active users
The problem
Mid-market analytics platform with 9% monthly churn and an onboarding completion rate under 40%.
The gamification solution
Designed a 21-day onboarding mission with daily streaks, milestone badges, and a team leaderboard surfacing collaborative wins.
Mechanics deployed
- Streaks
- Missions
- Team leaderboards
- Milestone badges