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Calculate your retention upside.

Three inputs. One number. The revenue a better engagement system would return to you over the next twelve months.

Business case builder

Your projected annual lift.

Pick the outcome you're accountable for, enter your real numbers, and get the figures a CFO asks for: gross profit impact, payback period and return on the programme investment.

Paying customers1,200
Average revenue per customer / month€45
Monthly customer churn6%
Gross margin75%
New signups / month500
Activation rate (signup → active)28%
Programme investment (year 1)€60,000
Current run-rate: €648,000 per year. After a Gamearchy engagement we model churn at 3.5% and activation at 30%.
Projected annual revenue lift
€61,375
Gross profit impact
•••
Net of investment
•••
Return on investment
•••
Payback period
•••
Customer LTV before
•••
Customer LTV after
•••

Roughly ••• customers retained per year that you currently lose.

Assumptions based on our engagement benchmarks. No spam — see our privacy policy.

Benchmarks

Where the +42% assumption comes from.

Client names are withheld under NDA where required. Every metric below was measured against a pre-engagement baseline and a holdout cohort.

iGaming · Tier-2 EU market

Baltic iGaming operator

Deposit frequency flat, VIP churn accelerating after month three.

Tiered player progression, weekly missions, and status-based (non-bonus) rewards.

Monthly churn7.0% → 5.0% (−29%)
Player LTV€412 → €527 (+28%)
Weekly active players(+47%)
Measured over 6 monthsFull breakdown
SaaS · Product-led growth

Nordic B2B SaaS (Series B, CRM)

Day-7 retention stuck at 34%; onboarding drop-off before first value moment.

Onboarding rebuilt as a mission system with progress state and unlock milestones.

Day-7 retention34% → 47% (+38%)
Activation rate22% → 36% (+64%)
Support tickets(−21%)
Measured over 1 quarterFull breakdown
eCommerce · Loyalty

EU eCommerce group (fashion)

Loyalty program driving discount dependency, not repeat behaviour.

Reward economy rebuilt around status tiers, early access, and streak-based benefits.

Repeat purchase rate18% → 22.3% (+24%)
Discount margin cost(−17%)
Avg. order value€68 → €79 (+16%)
Measured over 2 quartersFull breakdown

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