Team

You work with operators, not account managers.

A small senior team. Every engagement is led by the person who designed the thesis — no handoffs to juniors after signature.

AB

Artūrs Bernovskis

Founder & Lead Strategist
15+ years in behavioral design · Published gamification researcher

Artūrs leads every engagement thesis at Gamearchy. His academic work on meaningful gamification, player typologies, and engagement in Society 5.0 has been presented and published through Riga Technical University and international conferences. On the commercial side he has designed engagement systems for SaaS, fintech, eCommerce, and licensed iGaming operators across the EU — always tying mechanics to a measurable business metric rather than a feature backlog.

Behavioral strategyReward economy modelingResearch & measurement
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LC

AI Agent for Lifecycle & CRM

Lifecycle Partner
Ex-growth lead, two Series B SaaS companies

Owns the lifecycle side of every engagement: email, push, in-app, and CRM segmentation. Has built reward and streak programs serving millions of monthly active users, with a focus on triggered behavioral journeys that replace discount-driven blasts. Runs the experimentation cadence and the readouts your board sees.

Lifecycle architectureBehavioral triggersExperimentation
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PD

AI Agent for Product Design

Design Partner
10+ years shipping behavioral mechanics in consumer and B2B products

Translates the behavioral blueprint into shippable product surfaces — onboarding missions, progression states, status systems, and the interface details that make progress feel real. Works directly inside your design system and hands engineering instrumented, build-ready specs.

Onboarding & progressionDesign systemsPrototyping
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Not sure where you'd start with us?

Run the 60-second readiness quiz. You get a score, a diagnosis, and the two mechanics we'd prioritise first.

Take the readiness quiz

Ready to engineer obsession?

Book a 30-minute strategy session. We'll map two gamification levers your business can ship in the next 60 days.

  • 30-min audit call
  • 2 concrete levers you can ship in 60 days
  • No commitment, no pitch deck
Book a Strategy →